Roman Originals Ltd. — which sells “the dress” that took the social media world by storm Thursday night — broke their sales record with a 560 percent increase in global sales Friday, according to the company. The British clothing retailer is promoting the infamous $77 dress on its website, even using the hashtag #TheDress.
The debate over whether #TheDress is black and blue, or white and gold was the No. 1 trending topic on Twitter Friday morning. A photo of the dress got attention after Scottish musician Caitlin McNeill posted it on Tumblr, asking readers for their input, according to Time.com.
The retailer didn’t lose any time placing the item on the front of its homepage. The website experienced a 2,000 percent increase from its best traffic day. “It’s pretty phenomenal,” Ian Johnson, a creative manager at Roman Originals, said in an e-mail Friday. “We’re absolutely ecstatic about how well the dress has been received by the world!”
The company also tweeted confirming the dress color:
We can confirm #TheDress is blue and black! We should know! http://t.co/qAeIIHzJxk pic.twitter.com/kkxjUbmgI3— Roman Originals (@romanoriginals) February 27, 2015
Friday was a 148 percent increase from their best-sales day, 2014 Black Friday.
Alexa McMahon can be reached at firstname.lastname@example.org.