Roman Originals Ltd. — which sells “the dress” that took the social media world by storm Thursday night — broke their sales record with a 560 percent increase in global sales Friday, according to the company. The British clothing retailer is promoting the infamous $77 dress on its website, even using the hashtag #TheDress.
The debate over whether #TheDress is black and blue, or white and gold was the No. 1 trending topic on Twitter Friday morning. A photo of the dress got attention after Scottish musician Caitlin McNeill posted it on Tumblr, asking readers for their input, according to Time.com.
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The retailer didn’t lose any time placing the item on the front of its homepage. The website experienced a 2,000 percent increase from its best traffic day. “It’s pretty phenomenal,” Ian Johnson, a creative manager at Roman Originals, said in an e-mail Friday. “We’re absolutely ecstatic about how well the dress has been received by the world!”
The company also tweeted confirming the dress color:
We can confirm #TheDress is blue and black! We should know! http://t.co/qAeIIHzJxk pic.twitter.com/kkxjUbmgI3
— Roman Originals (@romanoriginals) February 27, 2015
Friday was a 148 percent increase from their best-sales day, 2014 Black Friday.
Alexa McMahon can be reached at alexa.mcmahon@globe.com.