It’s hard to believe, but Boston designer and blogger Dina Holland designed this baby boy’s nursery without ever setting foot in the room. When a New Jersey follower of Holland’s blog, Honey + Fitz, sought her help designing the room, she eagerly accepted.
“eDesign,” is something Holland has been doing for a while. “Clients send me photos of the space, I walk them through taking measurements, and ask if there are any existing furnishings they want included in the design,” explains Holland. After getting a sense of their favored aesthetic, Holland gets to work. To make it all come together, Holland directs homeowners to retail sources and collaborates with vendors in their area. “It’s a great thing for people who have an idea of what they want but aren’t sure how to pull it together,” she says. eDesign is also considerably less costly than hiring an interior designer in the traditional sense.
In this space, originally painted bright pink, walls were dingy and dirty. The awkward-shaped window in the center of a wall stood out, and there was no lighting. The room’s color scheme was derived from the Julia Rothman wallpaper that the homeowner had picked before contacting Holland. “I recommended putting the paper on the ceiling to create more of an impact,” she says. To avoid competing with the focal point, a simple drum shade light fixture and neutral walls were selected. Holland scoured the Internet for handmade and vintage finds and added elements that recall Iceland, where the baby’s father hails from. The result is a space that is calm and comforting for baby, and visually interesting for mom and dad.
Dresser and changing areaHolland combed Craigslist for a vintage wood dresser to contrast with all of the light hues in the room. She found one in pristine condition that happened to be in the owner’s hometown. Above, framed prints include a vintage map of Iceland and cheerful sayings, all from Esty. Family photographs are a must in nurseries, says Holland. “They show that the new baby has changed and united the whole family.”
Reading cornerFloor-length Ikea curtains obscure the fact that the window is odd-shaped. “If it was dressed like a small window, high curtains would look odd ending in the middle of the wall,” says Holland. A blackout woven blind insures that the baby’s sleep isn’t interrupted by sunlight. The chair was originally sheathed in a dated floral motif. Holland revived the off-white canvas upholstery with a navy blue stripe sewn down the middle.
The white crib is a hand-me-down from the baby’s big brother. The framed photograph of a puffin ties in with the birds on the wallpaper and represents Iceland, which, says Holland, “has the largest community of puffins in the world.” The homeowner made the mobile based on one that Holland had seen on CB2 but was discontinued. The Snow Peak wool rug from West Elm is wonderfully plush.