Ron Marcos is on a mission to keep you cool this summer with fresh pressed juices.
“I grew up in New York, and the juice scene there is pretty much a part of the daily culture. I don’t drink coffee, so working in the city, it was kind of like my wake-up beverage,” says the proprietor of Jugos, the juice and smoothie bar he opened in spring 2012 adjacent to Back Bay station. “When we started, a lot of people didn’t even know what juicing was,” says Marcos, sipping a blend of orange, carrot, fresh turmeric, and ginger. “I’ve lived in Miami, I’ve traveled to places where juices were a part of the daily scene, so I wanted to bring that experience to Boston.”
Jugos also sells sandwiches and acai bowls. Though Marcos sees many customers coming from neighboring health clubs Equinox and Healthworks, he says his juice is for everyone. “I mean, we are not just attracting the yoga culture; we get ballerinas coming from ballet school, a lot of restaurant industry folks, chefs, and bartenders . . . a lot of young people and stroller traffic, so it’s pretty diverse,” he says.
For the second year in a row Marcos is running a Jugos pop-up at The Clubs at Charles River Park. The poolside menu, which is available to the public from 11 a.m. to 8 p.m., is inspired by Marco’s heritage, travels, and time living in Miami, “My mom is Dominican, my dad is from Peru,” he says, adding, “It’s got a Latin influence, definitely. We have fish tacos, plantains, we have dishes like if you were at a beach shack . . . Dominican empanadas, and an empanada like you might get in Mexico.” Of course, there will be juice. Marcos’s current favorite as the weather warms is his take on guarapo, a Cuban beverage with fresh sugar cane and lime. “It’s very hydrating; it’s very popular in Miami, definitely something that will keep you cool on a very hot day.”
JUGOS 145 Dartmouth St., Boston, 617-418-9879. www.visitjugos.com
Jugos Summer Pop-up The Clubs at Charles River Park, 10 Whittier Place, Boston
Correction: An earlier version incorrectly spelt Ron Marcos’s name.