When it comes to cosmetics, few things are more annoying than clumpy mascara. And don’t even mention so-called waterproof mascara that runs down your face after a dip in the pool, making you look like a melting raccoon.
Enter Yumi, a technique designed to thicken and lift natural eyelashes with no gluey extensions or makeup in sight. The hard-to-find treatment is newly available at Wellesley’s Ardan Medspa + Salon.
“If your eyelashes look good, you won’t look tired. It’s almost anti-aging,” says owner Helena Cohen. She was moved to adopt the hypoallergenic technique after too many bouts with goopy mascara.
“It drove me crazy,” she says. “It looked terrible, and I hated taking it off and putting it on.”
For anyone who has worn mascara, such sentiments are familiar.
For the Yumi technique, customers lie on a warm bed — “people sometimes fall asleep,” Cohen says — while an esthetician places pads beneath their eyes to reduce puffiness. Then, the lashes are coated with a lifting serum for a curl, followed by a lash-by-lash liquid keratin coating for thickness. The finishing touch? A blue-black tint for extra shine and pop.
“Yumi gives people length, height, and volume,” Cohen says, before pointing out that the Kardashians’ makeup artists have used the technique.
The hour-long treatment lasts up to 10 weeks, she says. Translation: a good stretch of the summer. After the treatment, lashes must be kept dry for 48 hours. (But then you can frolic in the pool all you want.)
“I do 20-year-olds to 70-year-olds,” she says. “In the summer, everyone is looking for a more natural look. Nobody wants to wear makeup. Just put a little bit of bronzer on, a little bit of lip gloss, and you’re done.”
Ardan Medspa + Salon, 72 Central St., Wellesley, 781-235-7788, www.ardanspa.comKara Baskin can be reached at firstname.lastname@example.org.