Batman, Wonder Woman, Groot. There’s an action figure out there for almost everyone.
And now, perhaps, comes one that will fight for cheaper hearing aids, consumer protection, and ... the middle class?
You read that right. Product design company FCTRY is set to launch a Kickstarter campaign Tuesday to produce Elizabeth Warren action figures. The mini-US Senator from Massachusetts wears a bright blazer, rimless glasses, and looks to be shaking her tiny fist.
Warren isn’t the first “political action figure” the Brooklyn-based company has rolled out. During the 2016 presidential election, the company released pint-size Donald Trump, Bernie Sanders, and Hillary Clinton figures, as well.
Officials with Warren’s campaign had no comment on the action figure.
His Democratic political leanings clear, Jason Feinberg, CEO and creative director of FCTRY, describes the Warren action figure’s stance as “full defiant hero mode.” Her collar is popped. Her tailored red jacket has two practical pockets. She wears a grin, and a gold pin on her lapel.
“We’re really focusing on what she’s been focusing on,” Feinberg said in a phone interview.
“On the concept of fighting. Fight back. She’s a very positive fighter.”
On the side of the box are three words made famous in February, when Senate Majority Leader Mitch McConnell warned — and then silenced — Warren during a speech she was giving: “Nevertheless,” McConnell said, “she persisted.” Twitter went wild, turning the phrase into a mantra of female empowerment. Feinberg said that moment was the biggest inspiration for the action figure.
FCTRY wasn’t the only company making politically themed toys in the run-up to the election.
The popularity of a hand-sewn Bernie Sanders doll called Lil’ Bernie had Emily Engel, of Ludlow, working through the night to keep up with orders, as the Globe reported last year. There was also a boom in the production of political swag that took the form of ball caps, T-shirts, even toilet paper.
FCTRY rolled out its Clinton action figure, in a powder blue pantsuit, with a Kickstarter campaign, then followed with a Sanders figure.
Both raised money for the candidates’ respective campaigns.
But when the company decided to produce a Trump figure, the approach was quite different. That figure was designed as “a villain,” Feinberg wrote in a Jan. 30 post on Medium.
The Trump action figure wears a long, red tie. His hair is removable. His middle finger is extended. According to Feinberg, the company donated $5,000 from those early Trump figurine sales to Border Angels, a nonprofit that helps immigrants survive the journey across the US-Mexico border. He wrote that the company planned to stop selling the figure once the election was over.
Then, of course, Trump won. FCTRY was flooded with orders for the figurine — from Trump supporters. So, as Feinberg noted in his Medium post, the company decided to donate 100 percent of the profits from the figure to the American Civil Liberties Union.
Now, FCTRY is focused on Warren, its next petite politician.
Whether she’s a hero or a villain depends on what side of the aisle you’re on.Cristela Guerra can be reached at email@example.com