Clover is retiring its food trucks, according to a letter from the company’s chief executive.
The Boston chain, which includes both trucks and restaurants, began as a food truck in 2008. Ayr Muir wrote on Clover’s website that shifting the focus to brick-and-mortar locations will help the company be “more streamlined and more focused.”
The company says things actually began changing around 2014, when the trucks started being seen as more of a marketing tool than a driver of sales.
Clover’s Dewey Square truck will stop operating Aug. 7, and its Newbury Street truck has already closed, due to mechanical problems.
In October, city health inspectors suspended the license for one of Clover’s food trucks because it lacked running water. At the time, Muir blames an equipment malfunction.
The company said it does not plan to cut any jobs.
“I’m sure I’m not the only one who will feel mixed emotions about this move,” Muir wrote. “But I think it’s the right thing as we look forward to our future.”Reena Karasin can be reached at firstname.lastname@example.org. Follow her on Twitter @reenakarasin.