Brides (and grooms) may dream of a fairytale wedding, but grandiose ideas for a perfect event don’t always translate well to the real world. Enter Claire Vargas, a bridal stylist for the bridal store BHLDN and a bride-to-be herself. The 23-year-old Ohio native moved to Waltham in August, and got engaged to her fiancé on the drive here. A month later, a newfound passion for all things bridal and a shopping trip to BHLDN got Vargas a job as a stylist, and she created @thebosbride to document her journey towards her own May wedding and help other couples find inspiration for their big days, too.
Q. What made you want to start the account?
A.When I first got the job with BHLDN, I really fell in love with bridal styling and helping brides out and finding what they want for their day — the style they want and helping make it really cohesive. And when I started this job, I was really missing that social media marketing and the planning of feeds and cohesive colors and tying ideas in together. So I decided to combine my new occupation with my love of social media marketing and photography to create @thebosbride. I also really love fashion and trying to tie in my personal style.
Q. Tell me about your style.
A. I would describe my personal style as “minimalist made well.” So I love basic pieces that you have in your wardrobe, combined with really cool Anthropologie-esque pieces. I really like bohemian — my style is kind of all over the place. I like mixing patterns and wearing clothes that make me feel really great and confident. So I’d say a minimalist bohemian — it’s kind of tough to reel in my style.
Q. What kind of content do you post?
A. It’s almost like, portoflio-meets-Pinterest board. So, I’m taking my own photos and working on my own style, but also finding content that I find inspiring for my own wedding and re-posting it in hopes that it can help someone who likes my vibe and my style with their ideas, too. You never know what photo you may find out there that can spark an inspiration and make someone say, ‘That’s it — that’s what I’m looking for.’
Q. You like to collaborate with other locals for your account, too. What’s that like?
A. So, in an upcoming styled shoot we’re doing, I’ll be the bride, a florist will come in, a creative designer, a makeup artist — we’re all doing it for free, to really be able to showcase our work in a styled shoot. It’s more like professionals coming together to help each other out with content, because it can be hard when it’s just you trying to show what you love doing and also helping brides out.
Q. What does the account mean to you?
A. I get a lot of feedback from brides, and I’m trying to combine my professional life with personal reward. I feel very rewarded when someone reaches out and says ‘This helped me so much. Your vibe is exactly what I’m going for for my wedding, and I now have so many ideas.’ It’s kind of bridging my BHLDN job with pursuing my many passions.
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