Growing up in New England as an only child, Andrea Romito was impeccably outfitted by her mom.
“She dressed me in gorgeous smock dresses and bonnets,” Romito says.
She dressed her twin daughters similarly but struggled when her son came along.
“It’s hard to find classic clothes for boys,” she says.
So she left her job in the insurance industry to launch Nantucket Kids, specializing in classic boys and girls clothing that runs up to size 6 (boys) and 7 (girls). After all, she’s a mom, and she’s realistic — once kids get to a certain age and size, they’re in control, and it’s usually sweatpants and leggings.
But for a few precious years, tots can be dressed up in whatever their parents desire. She hopes to capitalize on this with beachy, preppy clothes that are “classy but comfortable, like Nantucket,” she says. “Nothing so stuffy that a kid would be uncomfortable. I’m picky about fabric.”
The Cohasset resident —“I’m a beach person, and my clothes reflect that,” she says — specializes in hand-smocked, embroidered cotton, gingham, seersucker, and poplin dresses, sun-suits, and shorts. A signature item is the “Jon Jon,” a one-piece, short-pant outfit that calls to mind a young John F. Kennedy Jr.
Most pieces have a coordinating, opposite-gender-sibling counterpart. This season, she also launched a Mommy and Me line with a handful of coordinating dresses that match outfits in both boys and girls patterns. There are two blue-checked gingham dresses, an A-line color-block dress, and a three-quarter-sleeve tunic dress in a sailboat pattern for grown-ups.
“Sometimes moms want to coordinate with boys, too,” she says with a laugh.
Kids pieces start at $40; women’s dresses are $72 and up.
Romito will open her first brick-and-mortar shop at 3 South Main St. in Cohasset in April. Until then, her newest line is available online (www.nantucketkids.com) and at Carolann’s in Hingham.
It’s not too early to plan those holiday photo shoots.Kara Baskin can be reached at email@example.com.