Like Uber, but for booze, the Boston-based company Drizly launched an app designed to deliver alcohol straight to your door. The concept, launched two years ago, is simple: Users give their location, punch in an order (a six-pack of Lagunitas IPA or a bottle of Oyster Bay Sauvignon Blanc), and wait. Drizly partners with local liquor stores, which make the actual deliveries, usually within 20 to 40 minutes.
You could make the case for or against whether anyone actually needs booze directly delivered to his or her door (you could say that about many apps designed to make our lives easier). But the company’s increasing popularity is undeniable. Drizly won’t disclose the number of downloads the app has received, but as of mid-May, the Globe reported that the company has received nearly $18 million in funding. With the expansion to Dallas last week, Drizly is now in 15 major US metropolitan areas.
Because it’s fun to get a glimpse into anything your neighbors are doing, Drizly recently provided me with data surrounding the beers Bostonians like to order. The data was insightful.
A representative from Drizly combed through the “tens of thousands” of orders made in the Boston area from Jan. 1 through the end of May. Some of the most interesting results:
The most-ordered beer was Bud Light, followed by Stella Artois, Lagunitas IPA, Allagash White, and Dogfish Head 60 Minute IPA.
The top five craft beers ordered are Brooklyn Lager, Victory Golden Monkey, Baxter Brewing Stowaway IPA, Ballast Point Sculpin IPA, and 21st Amendment IPA.
Top ciders are Angry Orchard Crisp Apple, Downeast Original, and Downeast Cranberry.
Bostonians are ordering more beer in cans, according to Charlie Marquardt, of Cambridge Spirits, a Drizly partner, who is delivering the spirits. “Cans are increasing in popularity with the summer approaching,” says Marquardt, who prefers cans himself, “from a space perspective, and because they are better for the beer.”
Drizly won’t break down the percentage of the company’s orders devoted to beer, wine, and spirits, but it did provide other Boston-centric data. While Bud Light is the No. 1 brand ordered in Boston, Stella is tops in New York City. Los Angeles shares our love for Bud Light, while Chicago’s top brand is Lagunitas, a California brewery known for its IPAs.
The Boston numbers get more interesting when you break them down by neighborhood. Bud Light is No. 1 in Southie; in Beacon Hill and Fort Point/Seaport, it’s Lagunitas IPA. Cantabrigians prefer Yuengling, and in Brookline, for some reason, Coors Light is the top choice.
You can do better, Brookline.