Nu3Kidz pancake mixes hold a secret. Each helping offers a serving of organic vegetables. The resealable packets ($10 to $11), which make around 20 4-inch, tender whole-wheat pancakes, come in beets and quinoa, carrots and quinoa, and spinach and quinoa (a gluten-free version uses whole-grain brown rice flour). The veggies are not detectable. Ashland resident and chemical engineer Giuliana Lobo, 43, the mom of a picky eater, came up with a way to boost the nutritional power of the breakfast food when daughter Ysabel, now 9, refused to eat anything but pancakes when she was younger. A native of Peru, Lobo worked for years in food processing and launched her own product in 2014. She uses commercial organic vegetable powders that don’t change the flavor of the pancakes, unlike pureed vegetables hidden in foods, but do add a fun red color to the beet pancakes and a green hue to the spinach ones. They’re tasty and look appealing. Little ones may not even ask for maple syrup. Available at DeLuca’s Market, 11 Charles St., Boston, 617-523-4343; Debra’s Natural Gourmet, 98 Commonwealth Ave., West Concord, 978-371-7573; Tilly & Salvy’s Bacon Street Farm, 100 Bacon St., Natick, 508-653-4851; Wine Empire, 12B W. Union St., Ashland, 508-881-3800; or go to www.nu3kidz.comAnn Trieger Kurland can be reached at firstname.lastname@example.org.