IPA may be all the rage in the beer world, but one day you might be able to drink an ice-cold Brexit.
According to trademark papers filed on June 24, the day after Britain voted to leave the European Union, an attorney for the Boston Beer Co. filed to trademark the term "Brexit" for a hard cider. The trademark petition was first brought to light on tantalizingtrademarks.com.
Boston Beer Co., is the parent organization for Sam Adams, the most well-known beer company in Massachusetts; Twisted Tea, a line of hard iced teas; and Angry Orchard, a line of hard ciders.
Advertisement
The company regularly trademarks potential names of drinks, said a company representative.
"It's not unusual that we'd trademark so that we'd have the opportunity to brew a small batch in Walden, N.Y.," said Director of Public Relations Jessica Paar. Angry Orchard brews in the Hudson Valley in New York.
The names of the drinks come from everywhere, including company founder Jim Koch, she said.
"We have a long history of working alongside cidermakers from Britain and source some of our apples from the UK," the company also said in a statement.
Cider is a booming business: Between 2011 and 2014, hard cider sales increased 63 percent. As of 2015, Boston Beer Co.'s Angry Orchard Hard Cider had a 60 percent market share.
Heather Ciras can be reached at heather.ciras@globe.com. Follow her on Twitter @heatherciras.