Earlier this year, the World of Beer chain of bars announced a program paying $12,000 for a summer internship. It’s the second year World of Beer has offered its Drink It Intern program.
The lucrative internship is a branding play for World of Beer, which has locations around the country — including one in Cambridge — and is aiming to connect its restaurants to the beer community at large. Last year’s interns shot videos to document their adventures in places like Belgium and Oregon, posting them to social media.
Two of this year’s four interns are from Massachusetts. Natick’s Bobby Slotnick and Weston’s Quinton Kappel, both 27, first met during a middle-school production of “The Wizard of Oz” and have remained friends. Slotnick works in education; Kappel is a freelance animator and storyteller who used to tend bar.
“I found myself having all these academic and thoughtful conversations about beer,” says Kappel. “I used to see craft beer as an indulgence, but now I’ve realized it’s the only thing I ever want to drink.”
The friends’ application video, made at Kappel’s house during a snow day, features Slotnick outside in shorts, hoisting a stein as the flakes fall around him, then cuts to him giving a detailed lecture on the origins of the Kolsch. After being selected as finalists, the pair sat in front of a panel at the Cambridge World of Beer while patrons sipped Allagash White and 21st Amendment Toaster Pastry with brunch. They then nailed down the gig the weekend before the Boston Marathon, when company reps called and gave them an assignment: Tell a story about a local brewer.
“We made all these cold calls,” says Slotnick. “All the brewers kept saying, ‘Sorry, we are in D.C. for this conference.’ And then we find these guys at Start Line Brewing in Hopkinton. They grow their own hops hydroponically, they’re connected to a farm.
“We went in there waiting to be shut down again. We waited in the growler line for 15 minutes, and when we finally got in front of the brewer, he said, ‘Yeah, I can do it.’ We got so lucky.”
The two don’t yet know where they will be traveling, but wherever they go, they will be making videos with brewers and other beer drinkers, plus taking control of World of Beer’s Instagram. You can follow their adventures there, @worldofbeer.Gary Dzen can be reached at firstname.lastname@example.org. Follow him on Twitter @GaryDzen