In the 40-year history of Aerosmith, there haven’t been many nights like Thursday, when the bad boys from Boston joined other rock ’n’ roll royalty to play a benefit show for the victims of the Boston Marathon bombings.
“It was a lot of fun and a good vibe,” says drummer Joey Kramer. “To see Bostonites unite like that, it was great.”
Aerosmith, just back from shows in Australia, the Philippines, Thailand, and Singapore, played a hits-heavy set that included “Sweet Emotion,” “Walk This Way,” “Dream On,” and “Livin’ on the Edge,” and the famously dysfunctional band even looked like they were enjoying themselves and — gasp — each other
“Just doing our job,” says Kramer.
One of his jobs, that is. The drummer’s got a new gig: Coffee kingpin.
As anyone who follows Kramer on Twitter knows, he’s started an organic coffee line called Rockin’ & Roastin’ Coffee. Working with North Andover-based Comfort Foods Inc., Kramer’s company roasts, packages, and distributes three coffees: dark roasts from Sumatra and Ethiopia, and a dark-medium roast from Guatemala. (Kramer’s bandmate Joe Perry has a line of hot sauces.)
“My favorite coffee is round and robust, a bit on the strong side,” says Kramer, an inveterate coffee drinker who’s always got his eye out for a good cup while on the road. (In his memoir, “Hit Hard,” Kramer wrote about his long struggle with stimulants of a different sort.)
And if you’re one of those caffeine freaks who thinks Starbucks has the market cornered on tasty coffee, Kramer wants you to think again.
“The biggest fallacy is what Starbucks is all about,” he says. “They burn the bean when they roast it. Maybe when Starbucks started out, it was about the quality, but now it’s about quantity.”
He has some time to focus on his new business because Aerosmith is off the road in June before the train keeps a rollin’ in July.