Boston band The Figgs scores with Lexus ad


Anyone who’s paid even casual attention to the Bruins’ skate to the Stanley Cup Finals has seen the commercial: A good-looking guy invites an attractive young woman to take a ride in his 2013 Lexus RX and a romantic evening ensues. They have dinner, play a game of pool, take a carousel ride, share a kiss beneath a bridge, and finally end up in bed. All good, right? But what makes the TV spot memorable is the soundtrack — a vaguely punky tune that features a non-French-speaking guy singing in French. That’s the Figgs, an excellent if overlooked rock band that has called Boston home for more than a decade. The song, called “Je T’adore,” appeared on their 2004 double album, “Palais.” A friend pitched a bunch of the band’s eminently hummable songs to an ad agency, and that one was chosen. “I have no idea what the lyrics mean,” admits guitarist Mike Gent, whose bandmates, drummer Pete Hayes and bassist Pete Donnelly, wrote the song. “This is good for us. Maybe people who’ve never heard of us will get into us now. It’s kind of like having a song on the radio, I guess.” Because the Figgs own the publishing rights, they don’t have to share the royalties from the commercial. Gent didn’t say how much that is, but the ad has so far aired over 600 times. As an angrier, younger man, Gent says he may have resisted letting the band’s music be used in a car commercial. Not now. “This was kind of a no-brainer,” he said. “We’re going on 26 years together. It’s about time we let our catalogue start making money for us.”

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