You can now read 5 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

Names

MLB puts brakes on ‘Silverado Strong’ promotion

Continue reading below

At the last minute Monday, Major League Baseball pulled the plug on a planned in-game promotion with Chevrolet, apparently deeming it to be in questionable taste. In the third inning of World Series Game 5, fans at Busch Stadium were supposed to hold up placards forming the words “Silverado Strong,” which is the theme of the ad campaign for Chevy’s 2014 Silverado. But because “Boston Strong” has become a rallying cry since the Marathon bombings, and because “B Strong” is already mowed into the outfield grass at Fenway, MLB decided — just before Monday’s first pitch — that “Silverado Strong” was a weak idea.

Mark Shanahan can be reached at shanahan@globe.com.
Loading comments...

Wake up with today's top stories.

Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
or
Please enter a valid email
BostonGlobe.com will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com