MLB puts brakes on ‘Silverado Strong’ promotion


At the last minute Monday, Major League Baseball pulled the plug on a planned in-game promotion with Chevrolet, apparently deeming it to be in questionable taste. In the third inning of World Series Game 5, fans at Busch Stadium were supposed to hold up placards forming the words “Silverado Strong,” which is the theme of the ad campaign for Chevy’s 2014 Silverado. But because “Boston Strong” has become a rallying cry since the Marathon bombings, and because “B Strong” is already mowed into the outfield grass at Fenway, MLB decided — just before Monday’s first pitch — that “Silverado Strong” was a weak idea.

Mark Shanahan can be reached at
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of