Tom Brady was introduced as new “brand ambassador” for luxury watchmaker TAG Heuer at an event in New York this week. What does that mean exactly? Apparently, the Pats QB will be appearing in the company’s upcoming “Don’t Crack Under Pressure” ad campaign. (Other TAG Heuer brand ambassadors include Cara Delevingne, Maria Sharapova, and Cristiano Ronaldo.) Brady, looking good in a Tom Ford suit, smiled for the cameras and tossed a few footballs into a target designed to look like a TAG Heuer watch.