With all the hoopla surrounding her romance with Blake Shelton, and the relentless promotion of her new CD, you might think Gwen Stefani’s show at the Xfinity Center would be sold out by now.
You’d be wrong. Very wrong.
Stefani, whose “This Is What the Truth Feels Like” Tour kicks off July 12 at the shed in Mansfield, is having a terrible time selling tickets. But don’t take our word for it. Live Nation isn’t talking, but check out Ticketmaster.com. There are whole sections of seats still available for Stefani’s show. And it’s not unique to Boston. While Stefani’s shows in New York and Los Angeles are selling well, the tour is tanking elsewhere.
So what’s the problem? In Boston at least, it’s likely the result of the larger-than-normal number of concerts this summer. Consider this: There are six more shows at the Xfinity Center than last year, 11 shows at Fenway Park, which is four more than ever before, and nine concerts at Gillette Stadium, including two by Guns N’ Roses. Add to that the many upcoming shows at TD Garden — Barbra Streisand, Drake, Adele, Pitbull, Demi Lovato, and Ellie Goulding — 40-plus shows at the Blue Hills Bank Pavilion, a couple of high-profile performers at Worcester’s DCU Center — Sting/Peter Gabriel and Maroon 5 — and a handful of shows at Agganis Arena, including Twenty One Pilots, The Cure, and Halsey.
The result of such a crowded concert calendar is that some artists are likely going to play to less-than-full houses. In addition to Stefani, others having a hard time selling tickets at the moment include Luke Bryan, whose July 16 show at Gillette Stadium looks wide open, the second of two Jason Aldean/Kid Rock concerts at Fenway (July 10), and Goulding at TD Garden.
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