Rob Gronkowski may not be able to step onto the field for the Patriots in Sunday’s Super Bowl 51 matchup against the Atlanta Falcons, but he’s clearly keeping busy off of it.
T-Mobile released a commercial Thursday featuring the Patriots tight end and former NFL wide receiver Terrell Owens and singer Justin Bieber.
Bieber, billed as a “celebration expert,” begins the ad by explaining the history of celebrations, while Gronk, dressed as a caveman, performs the first-ever high five and spike.
The commercial, called #UnlimitedMoves, is part of the wireless carrier’s push to promote its unlimited data plans, and encourages fans to submit their best touchdown dances on social media using the #UnlimitedMoves hashtag for a chance to be retweeted by Bieber.
The T-Mobile spot is the second Super Bowl ad to feature Gronk. The Patriots tight end also plays a dry cleaner employee alongside actor Jeffrey Tambor in a Tide commercial, while his teammate Tom Brady stars alongside a Vermont dog in an ad for Intel.