Which company is giving Mark Wahlberg a fortune to sell its product?
Actor, producer . . . pitchman? Yes, that will be Mark Wahlberg’s newest title after he signed a lucrative — and we mean lucrative — deal with AT&T to be a spokesperson and create content for the mobile network.
The Dorchester native has inked a deal — worth more than $10 million, according to The New York Post — with the company, joining Taylor Swift in AT&T’s stable of celebrity endorsers. Swift also has signed a fat contract with the firm.
As the Post points out, AT&T, Verizon, and T-Mobile are engaged in an arms race of sorts, lining up famous folks to flack for their brands. Actors Jamie Foxx and Ricky Gervais have done spots for Verizon, while singer Justin Bieber and Patriots tight end Rob Gronkowski appeared in a Super Bowl ad for T-Mobile.
As an actor, Wahlberg has appeared in dozens of films since his big break in director Paul Thomas Anderson’s “Boogie Nights” in 1997. He’s also had a string of successes as a producer, including “Entourage,” “In Treatment,” and “Boardwalk Empire.”
Neither he nor his reps have commented on the AT&T deal, but the company has.
“There’s no one more authentic to show how AT&T does entertainment, your way, than Mark Wahlberg — a no-nonsense entertainer himself,” Brad Bentley, chief marketing officer for AT&T Entertainment Group, said in a statement.
Here’s one of ours favorite bits of Wahlberg from “Boogie Nights”: