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Tom Brady seeking a trademark for . . . TB12 bedsheets?

Tom BradyEPA

TB12 bedsheets? TB12 pre-packaged meals? TB12 orthotic inserts?

Those are just a few of the products that Patriots quarterback Tom Brady wants to trademark, according to applications on file with the United States Patent and Trademark Office.

The 39-year-old QB, whose off-the-field enterprises are expanding even as he claims his playing days aren’t nearly over, has filed applications for a host of products and services, including TB12 foam exercise rollers, TB12 athletic bags, shirts, and sleepwear, and TB12 meal kits with fresh fruits and vegetables, beans, herbs, nuts, and unprocessed edible seeds.

Some of the applications, like the one for TB12 resistance bands, medicine balls, kettle bells, and jump ropes, were filed last fall, while others, including one for a TB12 subscriber-based meal planning service that would be a website with information about cooking and recipes, was filed last month.


In each case, the applicant is Yee & Dubin Sports, an LA-based sports management and consulting firm run by Brady’s agent, Don Yee. (Attempts to reach Yee were unsuccessful Wednesday.)

For the past few years, the Pats QB has been building the TB12 brand in earnest, opening the TB12 Sports Therapy Center at the Patriots Place complex at Gillette Stadium, and then launching a website, tb12store.com, which sells TB12 apparel — T-shirts and hats, mostly — as well as fitness equipment, and, of course, the TB12 Nutrition Manual, a $200 immersion course in Brady’s personal approach to nutrition. (We’ll save you the $200: No processed foods, sugar, refined carbs, gluten, and dairy, and go easy on the nightshade veggies, salt, caffeine, and alcohol.)

Someday, we all may be living like Tom Brady because the five-time Super Bowl champ is also seeking a trademark for TB12 educational services, which, according to the application, are seminars for certification of instructors, personal and athletic trainers, consultants, therapists, and medical professionals in the fields of diagnostic medical testing, physical therapy, physical rehabilitation, sports medicine, health, nutrition, cognitive training and development, and concussion awareness.


In other words, seminars intended to spread the gospel of Tom.