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Gronk gets down to business during the bye week

Associated Press

New England Patriots tight end Rob Gronkowski.

By Globe Staff 

Patriots QB Tom Brady spent a portion of the team’s bye week planking in the Bahamas, but party boy Rob Gronkowski was all business — literally.

Gronk spent the down time doing interviews with Yahoo Finance, Fox Business, and CNBC, among other business media outlets, promoting Mojiit, a new app he endorses that allows users to send 3-D holograms of customizable digital avatars. But questions are being raised about a claim by the app’s creator Jeremy Greene that Apple cofounder Steve Wozniak is an advisor to Mojiit.

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In a Mojiit press release, Wozniak himself is quoted as saying he’s involved with the product.

“I’m thrilled to join Mojiit as an advisor,” Woz says in the release. “Jeremy is a natural leader, the company is groundbreaking, it’s going to change the ecommerce space, and it’s a lot of fun.”

But it’s not true, according to Wozniak’s business partner Ken Hardesty, who told Yahoo Finance that Wozniak “has not been involved in any discussions or capacity with Mojiit.”

Uh oh.

Here’s a clip of Gronk and Greene hyping Mojiit — and touting Wozniak’s involvement. (Gronk, who mostly just nods during the interview, was apparently introduced to Greene by his hip-hop pal Waka Flocka Flame.)