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Tom Brady’s lifestyle brand is now an app

New England Patriots quarterback Tom Brady stretching at training camp in July
New England Patriots quarterback Tom Brady stretching at training camp in JulyAP

Last fall, when Patriots QB Tom Brady released “The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance,” a book that details the Super Bowl champ’s dubious approach to diet and wellness, people reacted with a smile and a shrug, as if to say: “Whatever, Tom, just keep finding the open receiver.”

That’s not likely to change with the just-launched TB12 Method app, which promises to help users “build positive daily habits that lead to greater health, well-being, and vitality.” In a bid to expand his lifestyle brand, Brady and his personal trainer and guru Alex Guerrero, are going mobile.


For a price, of course. There’s no free lunch -- and there are definitely no french fries or potato chips with the TB12 Method mobile app. If you want to know just how much water you have to drink to avoid getting a sunburn -- yes, Brady believes water is like sunscreen -- or if you want pliable muscles like the 40-year-old football star, you’ll have to pay.

After a free, one-week trial, a premium subscription costs $19.99 per month, or $199.99 for a year, which is more expensive than Netflix. So you can stream the new season of “Stranger Things” or you can discover which nightshade fruits and vegetables are bad for you. (Brady doesn’t eat tomatoes, peppers, eggplant, tomatillos, potatoes and certain berries.)

Brady’s book was a New York Times best-seller, so it’s no surprise he’s created the app. But, for the moment, his cutting-edge (or maybe kooky) concepts are only available for download on Apple devices.