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Older supermodels, including Gisele, featured in new Versace ads

Gisele Bundchen appears in an image for Versace’s new ad campaign.Versace.Official/Instagram

Designer Donatella Versace has enlisted some of fashion’s most familiar faces for a new ad campaign celebrating the brand’s 40th anniversary.

Instead of featuring, say, Gigi Hadid or Emily Ratajkowski or the ubiquitous Kendall Jenner, the fashion house has dressed up senior supermodels Naomi Campbell, who’s 46, Cindy Crawford, who’s 51, Christy Turlington, who’s 48, and, of course, Gisele Bundchen, who is 37 and also the wife of Tom Brady.

“This campaign represents the link between past and present,” Versace said in a statement. “You need to know who you are, and where you are coming from, to build your future. And when you are at the head of a brand with such a strong heritage as mine, you can only embrace it. This is the reason why I wanted to see this iconic super model cast next to the soon-to-be-iconic girls of the future.”


(The soon-to-be-iconic set is represented in the Versace campaign by, among others, Crawford’s 16-year-old daughter, Kaia Gerber.)

Considering how youth-obsessed the fashion world can be, Versace deserves praise for featuring actual grown-ups in the ad campaign. Although she mostly retired from the catwalk in 2015, Bundchen still does plenty of photo shoots, which explains how she earned an estimated $17.5 million this year.