The same conditions that made this week’s Boston Marathon brutal for runners may also have contributed to excellent TV ratings.
How else to explain that more folks parked themselves in front of a television on Monday — 1.2 million people watched all or part of WBZ-TV’s day-long coverage — than have tuned into the race in more than a decade?
Our guess is Monday’s wind and rain is the reason the CBS affiliate says it had its highest ratings for the race since 2007. (It helped, of course, that Desiree Linden made a little history, becoming the first American female to win the Marathon in 33 years.) According to a station rep, the elite race — 9 a.m. to 12:30 p.m. — scored the highest ratings ever in multiple demographics.
“Congratulations to all the incredible runners and volunteers who braved the weather to give it their all,” Mark Lund, WBZ-TV GM, said in a statement, adding the station’s crew worked “tirelessly to bring viewers the faces and stories that make this race so very special.”
Meanwhile, the men’s champ, Yuki Kawauchi, is headed back to Japan for another race this weekend, but he was the toast of the town before leaving. He was honored Tuesday by Rokuichiro Michii, the Consul-General of Japan in Boston, at the Japan Society of Boston Gala at the Fairmont Copley Plaza Hotel.