‘Project Runway’ winner to launch a style and design pop-up in the Fenway
A colorful collaboration is popping up in Boston.
Erin Robertson, fashion designer and “Project Runway” winner, and Nicole Fichera, interior and project designer, are opening Hourglass, a pop-up store that’s “part boutique and part content studio” in the Fenway on Wednesday.
Fichera told the Globe that in addition to products by her, Robertson, and local artists, there will be “a series of photo sets — sort of like backdrops and props arranged in exciting, colorful combinations so that it’s really easy to take great photos that are going to stand out on social media.”
The Massachusetts locals will kick off the store’s opening with an Open Studio this weekend, where people will be able to shop fashion, jewelry, decor, and more, while experiencing live demos and entertainment. Shoppers will also be able to see photo shoots in action on Sunday, when Let’s Shoot Boston is set to work in the studio with models and photographers.
Hourglass, which is open Wednesday to Sunday at 1327 Boylston St., will be around through late September. The boutique will offer various workshops, from photography and social media to business and entrepreneurship. Upcoming workshops include a Robertson-led class on sustainability and repurposing old clothes, and a Fichera-led class on the psychology of pricing.
As for Hourglass pop-ups in other cities, Robertson and Fichera are taking it one step at a time and focusing on Boston right now. “It’s literally just from the love that we have for this city that’s really making us want to do this,” Robertson said.
The duo want Boston to be celebrated for its creativity as much as it is for its scientific endeavors and sports teams, and they think that other local creatives feel the same way.
“We are this global innovation city,” Fichera said. “But really thinking about how Boston can develop its own sense of self around being a creative city, that’s something that really matters to us.”