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Prints charming at Target

Target takes on furniture, partnering with lesser-known names in high style.


While creating clothing lines with big-name fashion designers, Target is simultaneously applying that formula with the furniture market too. Having found success with home furnishings by interior design star Nate Berkus, the trend-savvy retailer recently launched upholstered furniture collections with up-and-coming interiors firm Tilton Fenwick, as well as longtime Finnish textile company Vallila. Available only online, the furniture collections feature an array of living room and bedroom pieces in distinctive prints and coordinating solids. Wingback bed in “Aronia” by Vallila, starting at $779.99 online at