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Big Shot

‘William Helburn’ by Robert Lilly and Lois Allen Lilly

Jessica Rinaldi/Globe Staff/Globe Staff

Last season of “Mad Men” leave you pining for more 1960s style? Look no further than this collection of William Helburn’s mid-century fashion and advertising photography, which — with shots of everything from cars to cigarettes, airlines to Coca-Cola — looks like it came straight from Don Draper and the creative offices at Sterling, Cooper & Partners. With his penchant for shock value, Helburn became a leading photographer for many of New York’s top ad agencies in the 1950s and ’60s, producing dynamic, distinctive images like those shown on the pages above (part of a 1960 advertisement for cosmetics and beauty parlor products company Helene Curtis). Helburn’s work also graced the covers of such magazines as Harper’s Bazaar, McCall’s, and Life, and he shot elite models and talents such as Dovima, Dorian Leigh, and Sharon Tate. With a biographical account and insights into Helburn’s life complementing his photographs, Robert Lilly and Lois Allen Lilly’s “Seventh and Madison” offer an in-depth look at the photographer’s life and work.

Seventh and Madison. Thames & Hudson. 224 pp., $65.


Eryn Carlson