One woman sports black bunny ears and a red tutu. Another, who is pregnant, smiles in a pink dress. Yet another declares her love for cupcakes. They’re all female engineers, donning that identity proudly on social media in a virtual show of solidarity against sexism and gender stereotypes.
The #ILookLikeAnEngineer campaign, which was trending Tuesday, began with a Medium post by Isis Wenger, a San Francisco platform engineer who was tired of sexist attitudes in the tech world. She was featured in a recruiting ad campaign for her IT company, OneLogin, and was shocked by the responses it garnered online.
“The negative opinions about this ad that strangers feel so compelled to share illustrate solid examples of the sexism that plagues tech,” she wrote.
Wenger ended her post with a photo, inviting engineers who defy the “cookie-cutter mold” to share photos on social media.
The campaign took off, similar to the hashtag #distractinglysexy, which was all over social media in June after Nobel-prize winning biochemist Sir Tim Hunt made a comment about women’s “distracting” presence in labs.
Locally, engineers from Kendall Square and Greater Boston were well-represented in the mix.
Among the locals tweeting: oceanographer and MIT Media Lab Director’s Fellow Katy Croff Bell; Maimuna Majumder, who studied engineering at Tufts University and is now a PhD candidate at MIT; Bailey Richert, who is part of an entrepreneurship program at MIT; and a group of seven women from HubSpot.
Here are a few:
MIT tweeted this photo, of four engineering professors: Sangeeta Bhatia, Mildred Dresselhaus, Daniela Rus, and Paula Hammond.