Generations of sharp dressers have shopped at Newton’s Mr. Sid, the 50-year-old, family-run men’s clothier operated by brothers Barry and Stuart Segel. It’s a throwback to a simpler, more Sinatra-suave time: There are three bars (that’s right, as in step up to the); a grooming parlor; six on-site tailors. The brothers have been known to deliver last-minute tuxedos for men whose pants no longer fit before a big night out.
On Nov. 9, the 10,000-square-foot Newton lair will get a smaller sibling at the One Seaport development (with a complimentary bar and on-site tailoring, of course). The Seaport is not Newton. It is sharp-edged and sleek, with fresh businesses popping up seemingly every day. The brothers aim to attract a new brand of customer to their old-style brand of service.
“We have a magnificent store, but that city guy isn’t going to come out to Newton,” says Barry. “It’s like another world. They go to London more than Newton. Boston is worthy of a world-class men’s shop. We go out of our way to create an experience for our customers. It’s almost as if you were part of a country club.”
They hope that their shop brings a family feel to the developing neighborhood.
“The clothes have changed from the 1970s to today, but what has been most consistent is relationships. Our customers have become our best friends, and it’s something you don’t get online. One of our customers comes in weekly; he’s constantly looking for what’s new. I’ve been to his daughter’s bat mitzvah,” says Stuart.
The brothers say that 40 percent of their revenue comes from a made-to-measure line with custom orders; they also carry a namesake line, plus high-end designers like Brioni and Eton. And, regardless of location, the brothers are happy to offer candid fashion advice to men in need.
“I cannot stand ‘Farmer Ted’ Jeans,’’ Barry says. “These big, baggy jeans! If you’re going to wear jeans, wear something trim and narrow at the bottom and contemporary. It’s amazing to me that these guys are in good shape, and they throw on these baggy jeans, and they look like a potato sack.”
“I can’t stand long ties,” Stuart adds.
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