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    Knitter Deanna DeRoucheau has received a warm welcome in Boston

    Custom items from Deanna DeRouchaeu.
    Deanna DeRouchaeu
    Custom items from Deanna DeRouchaeu.

    Fresno, Calif., can be a lonely place for knitters. That’s what Deanna DeRoucheau, 25, discovered growing up there. She took up the hobby at 12, and her novelty designs quickly drew a following.

    “I’d knit headbands for my friends, and they’d give me $5. Everyone said, ‘These are so good! You should start selling them.’ ”

    As a high school senior, she established a top-rated Etsy shop peddling custom hats and scarves. It was so successful, in fact, that knitting became her full-time job, and she began to ship her wool creations all over the world and to stores like Anthropologie from her California base. But she craved a larger — and chillier — headquarters.


    “I decided that I needed to move somewhere that’s actually cold. I visited Boston and fell in love; there are so many cute boutiques that I thought would be perfect to sell my stuff,” she says.

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    Maybe it was an omen that she arrived during the snowy winter of 2014.

    “I moved here during the coldest winter Boston ever had,” she says.

    But she got a warm welcome, and her short-term rental turned into a permanent home. Now, three years in, she sells her wool and washable wool-acrylic pompom hats and headbands at North End boutique Shake the Tree and at the SoWa Winter Festival — “a magical little market.”

    On Dec. 16, she’ll pop up at the Godfrey Hotel’s lobby in Downtown Crossing as part of a local holiday shopping series.


    She’ll be on hand to show buyers her “classic, made to last” slouchy pompom hats in simple easy-to-match shades like oatmeal, gray marble, and eggplant. They retail for $40 to $60.

    “They’re a very classic style, and they last forever. I’m in the hat business, and I’ve worn the same one forever,” she says.

    And now, finally, she has a reason to.

    Kara Baskin can be reached at