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The Tip

Taking travelers far beyond their local supermarket

Whole Foods Market’s new Whole Journeys can land you in a local market in China.


Whole Foods Market’s new Whole Journeys can land you in a local market in China.

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Whole Foods Market is about to take “going local” to a whole new level. Its new venture, Whole Journeys, will take discerning foodies around the globe starting in April. The small-group trips will combine physical pursuits with cultural and gastronomic experiences. Think white-water rafting on the Main Salmon River in Idaho, then winding down at camp with a local micro brew as a chef prepares locally sourced meals; hiking along the ancient Tea and Horse route in China, then taking part in ancient tea ceremonies at their source; or cycling through vineyards and olive groves in Provence, wending your way to charming villages to learn the secrets of regional cuisine from local chefs.

For information on trips and availability, go to Hurley

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