A plum spot for a boutique hotel

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The view from the deck of Blue on Plum Island.
The view from the deck of Blue on Plum Island.Lark Hotels

NEWBURY — Lark Hotels has picked a plum spot for Blue, their newest hotel. The year-round, 13-room boutique inn opened June 22 on Plum Island, the darling of Massachusetts North Shore.

The barrier island is a laid back, 11-mile stretch of sand, sea, sunrises, and sunsets. Located just an hour north of Boston, it's also a popular getaway for more than 300 birds that migrate to the Parker River Wildlife Refuge here, a nearly 7,000-acre expanse of beach, dunes, and salt marsh at the southern end of the island. The exclamation point: Sandy Point, located at the tip, where heaven meets the sea with a stunning coastal beach and tidal pools. (While most of the refuge beaches are closed through mid-August for the nesting piping plover, Sandy Point remains open.)


Lark Hotels bought the property — which was previously named Blue, the Inn on the Beach — from New York businessman Julian Geiger. It is the island's only hotel and is surrounded by million-dollar oceanfront homes and beach cottages.

"Since we started Lark and my family moved to Newburyport, we've always thought that the area was underserved from a hotel room count perspective," says Rob Blood, chief executive officer of Lark Hotels. "The greater Newburyport area checks off all the boxes for a destination town: great beaches, interesting restaurants, eclectic shops, a historic core, and easy access from Boston. It just doesn't have enough hotel rooms."

Shades of blue are splashed prominently throughout the stark white, whimsically-furnished hotel — including cobalt blue glass pebble paths and walkways that snake throughout the property, and blue-and-white striped chaise lounges strategically placed to have great views of the Atlantic. While the beach that the hotel fronts is public, some guest rooms have sandy areas directly outside with beach chairs for guests' exclusive use. The oceanfront Blue Suite, a 2,200-square-foot space, has direct access to the beach and a wood fireplace, and the ocean-view Lark Suite features expansive wrap-around windows. Beach cottages have lounging decks (the cottages are across a narrow street from the beach), and some have wood fireplaces.


The Blue hotel on Plum Island.
The Blue hotel on Plum Island.Lark Hotels

"When you stand in the Lark Suite on Blue's top floor, you have 360-degree views of Plum Island, Newbury, and Newburyport," says Blood. "I can't think of a place in New England that matches the raw beauty of that part of Plum Island with the Atlantic 50 feet away, the salt marshes, and the dunes all within just a couple of steps."

Guest rooms are outfitted with iPads, Apple TVs, Tivoli Bluetooth radios, in-room refrigerators, wine glasses, and bath amenities from Lather. An outdoor gathering area features designer Adirondack chairs, fire pits, and hot tubs. Complimentary breakfast baskets (house made breads, muffins, and scones, juices, yogurt, overnight oats, and baked eggs) are delivered each morning to guest rooms, which also have Keurig coffee makers. And bicycles are also available to guests to explore the island and wildlife refuge.

What you won't find is a blue plate special at Blue, because there isn't an on-site restaurant or lounge. But several restaurants are an easy-breezy walk from the hotel, including Plum Island Beachcoma for burgers and a Red Sox game (www.pibeachcoma.com), Mad Martha's Café for breakfast and lunch (www.madmarthasislandcafe.com), and Plum Island Grille for the sunset, cocktails and dinner, (www.plumislandgrille.com). There are also many places to go within a 10 minute drive, including The Poynt (www.poyntnewburyport.com) and The Black Cow (www.blackcowrestaurants.com) in Newburyport, and The Deck, just over the bridge in Salisbury (www.thedecksalisbury.com).


Double room rates range from $239 to $1,139 per night, depending on the accommodations and the season. www.blueinn.com.

A view from the Blue hotel on Plum Island.
A view from the Blue hotel on Plum Island.Lark Hotels

Laurie Wilson can be reached at laurieheather@yahoo.com.