When Isabella Soto relocated to Boston for school, she brought no furniture, posters, or decorative knickknacks. Then a busy college student with an interest in fashion and a sophisticated sense of style, she didn’t have time to outfit her 800-square-foot apartment in Downtown Crossing. So she reached out to Homepolish.com, a rapidly growing New York City startup that eschews the traditional interior design model, skipping the commissions and product markups and charging a flat hourly fee. Clients sign up online and get paired with a nearby designer.
Soto was assigned to Steven Santosuosso, who runs Squarehouse Studios, a design firm based in Somerville. “Since she didn’t have any furnishings, the project was a total blank slate,” Santosuosso says.
“I’m a very relaxed person; I’m into boho chic and neutral colors,” says Soto. She had lived in Florida for years and spent time in Greece, so coastal style has special meaning to her. Santosuosso chose furnishings in sand-colored hues and added pops of blue to suggest the ocean. While Soto’s not fond of patterns or bright colors, she likes shiny pieces, so Santosuosso incorporated a number of mirrored surfaces, which have the added benefit of making the space feel larger.
Furniture has clean lines and an understated contemporary feel while various framed vintage fashion prints infuse a sense of nostalgia. Brass and gold accents manage to feel both retro and modern.
“It’s funny to think that I arrived with nothing,” says Soto, “and we created this beautiful apartment that feels so much like me.”
HOW TO PLAN AN ART WALL
For the artwork in Soto’s home, Santosuosso assembled a selection of prints and photographs, culled from Pinterest and Google searches, and invited his client to pick her favorites. Rather than stick to a theme, he looked for images that evoke a certain spirit. A vintage Vogue cover, an early photo of Stevie Nicks, and a black and white image of Star Trek’s Mr. Spock next to a Buick are among the pieces that hang above Soto’s bed. Santosuosso purchased painted gold frames from a dealer on
Craigslist and sized the artwork to suit them. He laid the pieces on the floor, using the width of the bed as a starting point, and began moving pieces to decide on a layout. “You can just sort of fiddle around with the frames and figure out what will work best,” he says.