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Small Business Saturday, by the numbers

Consumers can support independent local retailers on the day after Black Friday.


After Black Friday and before Cyber Monday comes Small Business Saturday, started by American Express in 2010 to encourage shoppers to head to their Main Streets to support independent local retailers. This year, it falls on November 28.

> 88 million Number of Small Business Saturday shoppers in 2014

> $162 Average amount each shopper spent

> $14.3 billion Estimated amount shoppers spent last year at independent retail stores and restaurants on Small Business Saturday

> 18th Where Boston ranked among 101 major US markets in “small-business vitality,” according to a 2014 analysis; Austin, Texas, was at the top

> $12.29 billion Estimated amount shoppers spent last year on Thanksgiving and Black Friday, not counting online purchases


Local shops got lots of love last year, with support for Small Business Day coming in a variety of forms:

> 490 city and state proclamations

> 126,000 tweets

> 3.3 million “likes” on the official “Shop Small” Facebook page

The biggest challenges small business owners face, according to a 2014 survey:

1. Competition from online retailers

2. Supplier pricing that favors big companies

3. Employee health insurance costs

4. Escalating rents

“Buy, buy, buy! Oh, everyone’s buying? Then sell, sell, sell!” — Rodney Dangerfield, playing Al Czervik in Caddyshack

Sources: MarketWatch; Institute for Local Self-Reliance; BizJournals.com; Money.CNN.com; AmericanExpress.com; Forbes.com