Portland, Maine, says, ‘Life’s good here’


Maine’s largest city is betting that visitors will come to know that ‘‘life’s good here.’’ The city launched a new marketing campaign Tuesday under the slogan: ‘‘Portland, Maine. Yes. Life’s good here.’’ Besides the city, local groups and businesses plan to use the slogan, adapting it, for instance, with the sayings: ‘‘Portland. Yes. Coffee’s good here.’’ or ‘‘Portland. Yes. Printing’s good here.’’ The campaign was based on an essay written by gay rights pioneer John Preston, a native of Medford, Mass., who died in 1994.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
You're reading  1 of 5 free articles.
Get UNLIMITED access for only 99¢ per week Subscribe Now >
You're reading1 of 5 free articles.Keep scrolling to see more articles recomended for you Subscribe now
We hope you've enjoyed your 5 free articles.
Continue reading by subscribing to for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of