Have a quick question for one of the mayoral candidates? Your best bet might be to step up to the microphone at a forum or approach the candidate afterward.
But Councilor Michael P. Ross decided to make connecting with voters a little easier.
On Thursday, he rolled out the first 11 videos of his “Ask Mike” feature, in which voters can pose any question to the candidate via his website, e-mail, or social media accounts and Ross will answer in the form of a short video.
“The whole concept, really with our entire campaign,
is to meet people where
they are,” Ross said in an interview, “whether that’s on their doorsteps or through technology.”
The 11 questions Ross answered in the feature’s first installment range from weighty issues to pop culture curiosities, including: “What will you do about rising housing costs?” “How will you use technology in City Hall?” and “What is your favorite hip hop song?”
The campaign says it has received about 60 questions since launching the feature about three weeks ago.
“We think this concept, where people can just e-mail in a question or tweet in a question, is a way of being responsive,” Ross said.
“That’s the type of responsiveness that is needed in government.”
In the video responses released Thursday, Ross said that the city needs to expand nightlife and 24-hour services to retain young professionals. He said the city skyline can be made more aesthetically appealing through better long-term planning.
He also said he thought that Mayor Thomas M. Menino correctly handled last year’s controversy over Chick-fil-A.
Menino opposed a bid to open a local franchise because the fast-food chain’s president supported groups rallying against same-sex marriage.
And, for his favorite hip hop album, Ross said he favors Public Enemy’s 1988 album, “It Takes a Nation of Millions to Hold Us Back.”Wesley Lowery can be reached at Wesley.Lowery@globe.com. Follow him on Twitter @WesleyLowery.