Next Score View the next score

    World Series gear flies off the shelves

    Baseball fans besieged Boston sports stores Thursday, clamoring for gear stamped with the Boston Red Sox logo and three joyous words: World Series Champions.

    Official World Series gear is flying off the shelves in the area, with stores receiving shipments, in some cases every hour, of freshly printed hats and shirts rushed in from across the country.

    “All the printers were working late last night, and now we are trying to get it transported here,” said Scott Saklad, general manager of the Red Sox Team Store on Yawkey Way. “We have product coming from Rhode Island, Massachusetts, and some companies are producing on the other side of the country and having planes bring it here.”


    The most popular items are so-called “locker room” gear, the apparel worn by the bearded brigade during last night’s champagne celebration.

    Get Fast Forward in your inbox:
    Forget yesterday's news. Get what you need today in this early-morning email.
    Thank you for signing up! Sign up for more newsletters here

    Jim Leahy, manager of the Sports Authority store on Middlesex Avenue in Somerville, said people also want “whatever they see on the field . . . especially the hats and the shirts — they want to look like the players.”

    Many stores, anticipating a World Series win for the Sox, had ordered smaller shipments of World Series gear that were on the shelves by the time the series ended last night. That gear quickly sold out.

    “You couldn’t sell it until the last out was made; that’s the official rule,” Saklad said. “But there was a good feeling, especially with the large lead, that it was going to happen. It wasn’t a question of if, but when.”

    The Red Sox Team Store sold out all their World Series products last night, as did the Olympia Sports store on Boylston Street. Modell’s Sporting Goods in Cambridge and the Sports Authority in Somerville are getting replenished almost every hour, and have not sold out yet, managers said.


    “We have already sold out of our first installment of product,” said Sarah Toro, the manager of Olympia Sports. “We will be getting a variety of items throughout this week into next.”

    In addition to the gear proclaiming the team world champions, one of the more anticipated items, Toro said, is a shirt featuring David Ortiz spraying champagne with the tagline “Popping Bottles.” Toro said the shipment of Big Papi shirts should arrive sometime Thursday.

    Although all the managers were glad to see the products flying off shelves, they seemed elated about the victory.

    “It was pretty awesome they were able to do it at home in front of the Boston fans,” Saklad said. “This team was so likable. They were the underdogs all year, but everyone came to the reality they were good.”

    At the Modell’s in Medford, excited fans said they did not want to miss the chance to share a slice of baseball history. Even the security staff wore big smiles, as strangers chatted about the victory.


    Denise Maehara of Hawaii was at the game Wednesday night with relatives who live on the Cape. When told she was being photographed for the newspaper, she said: “I should have had my beard on. I have an awesome beard. It’s out in the car.”

    Lane Turner of the Globe staff contributed to this report. Jasper Craven can be reached at