Boston Twitter users are likely accustomed to seeing the hashtag #NoBoston2024, which in the past few months has become the rallying cry for those opposed to Boston’s Olympic bid.
But as news of a new bid was released today, another hashtag entered the fold: #pullthebid.
According to the hashtag analysis tool Topsy, users tweeted using #pullthebid more than 500 times from Sunday to Monday. During the previous 30 days, the hashtag was used roughly 53 times a day on average.
Running counter to #pullthebid, #backthebid also saw a jump in traffic on Monday, with about 150 tweets using the hashtag.
The hashtag #pullthebid was first used on March 31 by Robin Jacks, co-founder of the opposition campaign No Boston 2024.
“I started it because no one from Boston 2024, the USOC, or the IOC seems to care one way or the other what the people of Boston have to say,” said Jacks, in a Twitter message. “They can’t ignore Twitter trending topics. It trended then, and it’s trending again today.”
Her first tweet encouraged Twitter users to share their reasons for opposing the bid with the US Olympics Committee and its chief of communications Patrick Sandusky.
Since then, the hashtag has been used by Olympics opposition campaigns, media outlets, and Boston residents.
The reason for the hashtag’s success: “It’s succinct. It expresses everything we feel and demand in only 11 characters,” said Jacks.
Social media has played a significant role in disseminating the Boston 2024’s opponents’ stance, said Liam Kerr, of No Boston Olympics.
“At our inception, it leveled the playing field, letting us get the facts to a wide audience, lay the messaging groundwork for asking important questions, and connect to a network of other civic activists,” said Kerr, in an e-mail.
While #pullthebid has been the most-used Olympics opposition hashtag in recent days, it is one of many related to the city’s potential as a host for the games. Others include the more popular #noboston2024, which was used about 3,200 times in the last month. By contrast, #pullthebid has been incorporated into about 2,000 tweets.
The Globe reported in January on the increased popularity of the hashtag #NoBostonOlympics. Since then, the hashtag’s use has fallen off.