Lexicon: Bend the trend

“Bend the Trend”

Health and Human Services Secretary Marylou Sudders hopes to “bend the trend” on opioid overdoses. Governor Charlie Baker hopes to “bend the trend” and eventually “bend the curve completely” on drug abuse. Activists talk about “bending the trend” on global warming and rising health care costs. The idea: halting a negative trajectory and then turning it around. Even JC Penney has a “Bend the Trend” back-to-school campaign — encouraging kids to (a) reject online bullying and (b) mix and match items to create their own looks. Fashion marketing meets wonk-speak. What next?