Metro

State identifies nursing homes cited for misleading Alzheimer's ads

State regulators Monday released the names of 51 Massachusetts nursing homes recently cited for advertising dementia care services when they don’t actually offer such care, or have not submitted paperwork to verify they are in compliance.

The list includes nursing homes from across the state, and some that are generally well-regarded for their dementia care services.

Among those cited is Life Care Center of Nashoba Valley, a Littleton nursing home that typically receives high marks from regulators.

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Ellen Levinson, the facility’s executive director, said she was late submitting the paperwork, but her nursing home is otherwise in compliance.

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“I applaud and understand what [regulators] are trying to do,” Levinson said. “But the takeaway message is whenever an issue is reduced to one or two lines, consumers may want to look behind the data and ask more questions.”

The state citations followed a July review by the Alzheimer’s Association of Massachusetts/New Hampshire of how nursing homes advertise their services. The review found that nearly 60 percent of facilities that advertised memory, dementia, or cognitive care had not documented the requisite programs, staffing, or design adjustments to be called a dementia special care facility.

Helen Magliozzi, director of regulatory affairs for the Massachusetts Senior Care Association, a nursing home trade group, said in an earlier interview with the Globe that nursing homes are “committed to doing the right thing and complying with the regulations and guidance provided by the [department],” but the state’s changing rules have made it difficult.

She noted that regulators completed their review of nursing home websites on Aug. 23, just two days after changing previous guidance given to nursing facilities.

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“I would suspect that a significant number of nursing facilities had corrected their websites prior to the issuance of the deficiency letters” by the state health department, Magliozzi said.

State cites nursing homes for misleading ads
The 51 nursing homes issued citations (penalties) for advertising dementia care services they don't actually offer.  
NAME
BALDWINVILLE SKLD NSG & REHAB CTR
BEAUMONT REHAB & SNC OF NORTHBORO
BLACKSTONE NURSING HOME
BOURNE MANOR EXTENDED CARE FACILITY
CARDIGAN NURSING & REHABILITATION C
COREY HILL NURSING HOME, INC.
D'YOUVILLE SENIOR CARE
EXCEL CTR FOR NRSG & REHAB @ LEXING
FAIRVIEW COMMONS NURS & REHAB CTR
FALL RIVER JEWISH HOME INC
GLEN RIDGE NURSING CARE CENTER
HARBOR HOUSE NUR & REHAB CTR
HATHAWAY MANOR EXTENDED CARE FAC
HELLENIC NURSING & REHAB CTR
HUNT NURSING & REHABILITATION CENTE
JESMOND NURSING HOME
JEWISH NURSING HOME OF WESTERN MASS
KINDRED NRSNG & REHAB-GREAT BARRING
KINDRED NURSING & REHAB-BRAINTREE
KINDRED NURSING & REHAB-HALLMARK
KINDRED NURSING & REHAB-TOWER HILL
KINDRED NURSING & REHB-HARBORLIGHTS
KINDRED TRNSTNL C & R-CNTRY ESTATES
KINDRED TRNSTNL CR & REHAB-HIGHGATE
KINDRED TRNSTNL CR & REHB-FORESTVIE
KINDRED TRNSTNL CR&REHAB-HARRINGTON
KINDRED TRSNTNL C & REHB-HIGHLANDER
LIFE CARE CENTER OF NASHOBA VALLEY
LIGHTHOUSE NURSING CARE CENTER
LYDIA TAFT HOUSE
MADONNA MANOR NURSING HOME
MAPLES REHABILITATION & NURSING CTR
MARIAN MANOR
MARIAN MANOR OF TAUNTON
MT GREYLOCK EXTENDED CARE FACILI
NEWBRIDGE ON THE CHARLES SKILLED NF
NORTH ADAMS COMMONS NURS & REHAB CT
OUR ISLAND HOME
OUR LADY'S HAVEN
OVERLOOK MASONIC HEALTH CENTER
PAVILION, THE
PILGRIM REHAB & SKILLED NURSING CTR
PLYMOUTH REHAB & HEALTH CARE CENTER
RECUPERATIVE SERVICES UNIT
ST JOSEPH REHABI & NURSING CARE CTR
SWEET BROOK OF WILLIAMSTOWN REHB NC
THOMAS UPHAM HOUSE
WAYLAND NURSING & REHAB CENTER
WILLIAMSTOWN COMMONS NUR & REHAB CT
WINDSOR NURSING & RETIREMENT HOME
WOODBRIAR HEALTH CENTER
SOURCE: Sources

Kay Lazar can be reached at Kay.Lazar@globe.com Follow her on Twitter @GlobeKayLazar.