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MBTA tries to assure riders it’s ready for winter

An image of the signage being used by the transit agency, as shown in a November report issued jointly by the MBTA and the state Department of Transportation.Massachusetts Bay Transportation Authority

For transit riders preparing to navigate through another season of cold and snowy commutes, the MBTA has a message: Winter happens.

That's the slogan that the agency is using for its "awareness campaign" to help customers navigate its system as the icy weather sets in.

The MBTA says it has spent millions of dollars that it hopes will lead to better results than last winter, when harsh weather caused repeated outages and delays that led to a major shakeup in how the agency is run.

The public information campaign is intended to give customers the most up-to-date information about service.

"Winter happens," the tagline for the campaign says. "But we know you still need to get there."

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The MBTA will also support the awareness effort with the use of about 86 digital billboards along state highways. Those spots come at no cost to the agency, officials said.

The winter awareness rollout comes as Governor Charlie Baker prepares on Wednesday to appear with MBTA General Manager Frank DePaola to lay out the agency's "winter resiliency" plan.

On display at the event will be some of the heavy equipment the T plans to use to fight winter weather, including the "Snowzilla" jet snowblowers.


Andy Rosen can be reached at andrew.rosen@globe.com. Follow him on Twitter at @andyrosen.