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    Sav-Mor fires up another sign aimed at McDonald’s

    Sav-Mor Liquors adds a sign aimed at McDonald’s to its Medford location.
    Pawblo Picasso
    Sav-Mor Liquors adds a sign aimed at McDonald’s to its Medford location.

    Sav-Mor Discount Liquors apparently wants its sign battle with McDonald’s to keep on sizzling.

    Days after a back-and-forth war of the marquees broke out between a McDonald’s and Sav-Mor along Somerville’s McGrath Highway, Sav-Mor’s Medford location joined in.

    The sign on the Medford liquor store reads, “I wish I had a McDonald’s sign to play with.”


    The message is a reference to the series of witty sayings that were displayed last week at the Somerville McDonald’s and Sav-Mor.

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    The playful banter began when Sav-Mor posted a sign poking fun at one that McDonald’s had displayed, advertising a deal on Egg McMuffins.

    “2 Egg Muffin [for $5],” the outdoor sign said at McDonald’s.

    In response, Sav-Mor wrote, “3 Egg Muffin [for] $4. Your move, McDonald’s.”

    To get in on the fun, McDonald’s fired up the Mc-puns, and replied: “Sav Mor, You Ain’t Seen McMuffin Yet.”


    Not to be outdone, Sav-Mor, known for its clever signage, fired back immediately, writing on their marquee, “My Boss Is Also a Clown. Thanks McDonald’s, I always Wanted an Arch Enemy.”

    McDonald’s again replied: “Sav Mor We Don’t Crack Jokes We Crack Eggs.”

    Time to get back to work, the sign seemed to be saying.

    Steve Annear can be reached at Follow him on Twitter @steveannear.