Vermont ice cream company Ben & Jerry’s is throwing its support behind the Black Lives Matter movement.
“We’ve come to understand that to be silent about the violence and threats to the lives and well-being of [b]lack people is to be complicit in that violence and those threats,” wrote the company on its web site.
Black Lives Matter was launched after black teenager Trayvon Martin was shot to death in Florida in 2013. The movement grew after multiple fatal shootings of black Americans at the hands of police were recorded and shared on social media.
Now, Ben & Jerry’s, in the statement posted Thursday, is saying “we have a moral obligation to take a stand now for justice and for [b]lack lives.”
The company says the “effects of the criminal justice system are not color blind” and that there is “systemic racism built into the fabric of our institutions at every level.”
“All lives do matter,” said the company in the post. “But all lives will not matter until [b]lack lives matter.”
It’s not the first time the company has made a political statement.
In April, Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, were arrested as part of the Democracy Spring protests in Washington D.C.
Back in January, Cohen announced a limited edition ice cream flavor called “Bernie’s Yearning” in honor of Vermont Senator and then-presidential candidate Bernie Sanders.Information from the Associated Press was used in this report.