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Charlie Baker is apparently one popular political dude in the Fourteenth Middlesex state representative district — so much so that both Democratic incumbent Cory Atkins and her GOP challenger Helen Brady, both Concord residents, are using him to woo voters.

His image is appearing in the literature both are mailing out to residents.

That is not particularly stunning for Brady, a first-time candidate hitching her star to a popular state Republican leader. In fact, Baker is scheduled to appear Sunday in downtown Concord at a rally for Brady. And Lieutenant Governor Karyn Polito will be in West Concord on Saturday, working the shopping district with the party’s legislative candidate.

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Not to be outdone, Democratic incumbent Corey Atkins, who has been a popular incumbent and an active leader in her party for years, sent a glossy flier to voters that features a photo of her and Baker and several other people at a State House event.

Brady, a political neophyte, faces a tough challenge. Atkins, an incumbent since 1999, and her family have been a strong presence in the district for decades.

Meanwhile, Brady picked up the endorsement of a Democrat: veteran state Representative David Nangle of Lowell, a member of the House Speaker Robert DeLeo’s Democratic House leadership. Nangle has gone rogue before, ruffling Democratic Party feathers in 2014 when he endorsed Baker for governor.

Atkins was a strong supporter of DeLeo when he sought the speaker’s post, but that relationship has frayed in recent years.


Frank Phillips can be reached at frank.phillips@globe.com.