A national Republican super PAC has launched a new ad in support of Governor Charlie Baker, part of a multi-million dollar effort to boost the incumbent as he begins his general election campaign against Democrat Jay Gonzalez.

The ad — released early Wednesday morning, hours after the primary polls closed — features a cybersecurity firm, iboss, which moved from California to Massachusetts, and whose chief executive lauds Baker for making the Bay State more business friendly.

“People ask us why move a company from a state like California?” CEO Paul Martini says in the 30-second ad. “What iboss was looking for is not only great talent, but a place where we could grow. That has been made possible by someone like Governor Baker.”


The ad is from Commonwealth Future Independent Expenditure Political Action Committee, a super PAC backed by the Republican Governors Association. The PAC did not disclose how much it is spending on the spot, but said it will begin airing statewide Wednesday, the first day of the general election campaign.

Campaigns and super PACs like Commonwealth Future are prohibited from directly coordinating. But the upbeat tone and positive message of the PAC’s spot matches the types of ads Baker’s campaign has been airing.

In 2014, when Baker faced Democrat Martha Coakley in the governor’s race, a Democratic super PAC backed by the Democratic Governors Association aired ads knocking Baker.

But this year, national support may not be coming for Gonzalez. Rhode Island Governor Gina M. Raimondo, vice chairwoman of the association, said this year: “Charlie, I think, is very popular and is doing a good job.”

A spokesman for Gonzalez didn’t immediately respond to a request for comment on the ad after midnight Wednsday morning.

But in a speech Tuesday, Gonzalez implicitly knocked such efforts, saying he’s up against an incumbent with millions in “dark money.”


A digital effort from the Massachusetts Republican Party also appeared to debut late Tuesday. When Googling the name “Jay Gonzalez” in Boston, a text ad popped up at the top of the search results. “Jay Gonzalez Wrong for MA | Top Secret Tax Plan,” it said, promoting a website paid for by the state party and linking to a WGBH story.

The election is Nov. 6.

Joshua Miller can be reached at joshua.miller@globe.com. Follow him on Twitter @jm_bos.