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Concord loves its cheese, and people flocked to its downtown Thursday to see a 400-pound cheese wheel arrive at a local shop.

The ninth annual Crucolo Cheese Parade drew more than 1,000 people just to see the big cheese get wheeled in.

A horse-drawn cart brought the wheel — purported to be the largest in North America — to The Cheese Shop. There was a brass band, there were dancers, there was Miss Crucolo USA and her court, there were uniformed militiamen: Concord was captivated by it all.

“There's nothing like a cheese parade,” said Peter Lovis, who owns The Cheese Shop. “Wait till you see everyone smile; everyone is happy."

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Said Lovis in 2016: “It’s fun and silly, and it celebrates the beginning of the retail season. It brings people to town.”

A look at some photos from the event.

Lovis and cheese maker Devis Enderle of Refugio Di Crucolo rolled the wheel onto the stage.
Lovis and cheese maker Devis Enderle of Refugio Di Crucolo rolled the wheel onto the stage.Craig F. Walker/Globe Staff
Re-enactor Khalid Antar of His Majesty's Tenth Regiment of Foot kept watch as Lovis and Ng celebrated the cheese wheel’s arrival.
Re-enactor Khalid Antar of His Majesty's Tenth Regiment of Foot kept watch as Lovis and Ng celebrated the cheese wheel’s arrival.Craig F. Walker/Globe Staff
Spectators were offered samples of the crucolo cheese.
Spectators were offered samples of the crucolo cheese.Craig F. Walker/Globe Staff
Re-enactor Lenny Torto of His Majesty's Tenth Regiment of Foot offered cheese samples to the crowd.
Re-enactor Lenny Torto of His Majesty's Tenth Regiment of Foot offered cheese samples to the crowd.Craig F. Walker/Globe Staff

Craig F. Walker of the Globe staff contributed to this report.