Tickets to the Super Bowl might not be as expensive as they could have been.
Jesse Lawrence, the founder of TicketIQ.com, describes it as a “worst-case demand scenario” for the game because the New England Patriots will be returning (once again) to play in the championship, and the Los Angeles Rams are “without a rooted fan base known for travel.”
“As the result, prices are down, and likely to continue dropping,” Lawrence said. “The Chiefs-Saints would have been the highest demand scenario.”
As of Wednesday, the average ticket price for the Feb. 3 game at Mercedes-Benz Stadium in Atlanta was $7,000, and the cheapest ticket was $2,800 (for a seat in the upper end zone), according to TicketIQ.com.
The website also noted that the quantity of tickets available on the secondary market was at a three-year high.
“While ticket prices remain amongst the most expensive we’ve tracked,” Lawrence said, “quantity is at a three-year high and demand remains below average, which would suggest prices are poised to come down.”
On Wednesday morning, prices on NFL Ticket Exchange ranged from $3,250 (for a seat in the upper corner of the stadium) to as much as $30,000 (which includes pregame hospitality and a great view of the field).
On Ace Ticket’s website, prices were starting as low as $2,947 for a ticket in the upper level of the end zone “and go as high as $6,500 or more for some of the very best,” Ace Ticket spokesman Ryan Kelley said.
The most expensive seating option listed on Ace Ticket’s website Wednesday was priced at $249,000.
“That’s actually a full private suite,” Kelley said. “It can hold up to 26 people, comes with complimentary food and beverage, and has private restrooms.”
That $249,000 price tag would cover the cost of admission for a group of 26 people (or approximately $9,576 per person), Kelley said.
So what makes the expensive seats so special?
“Most seats in that $10,000+ plus range are Premium Club Seating,” Kelley explained. “They’re phenomenal seats for a few different reasons. First, [they’re] located within 30 rows of the field and between the 20 yard lines, they offer the very best sight-lines of the game. The seats themselves are cushioned, larger than a regular stadium seat, and come with a lot more legroom.”
Those ticket holders also get access to premium club lounges before, during, and after the game, Kelley said.
#SuperBowl avg. ticket price holding at $7,000. $2,800 is cheapest, but quantity is up 22% last 48 hrs, which means prices are likely to drop 📉 If you don't want to wait, DM us for a $500 off code! #LowPriceGuarantees Here 🎟️👉 https://t.co/Pq8WC6GMod pic.twitter.com/n1pvNwFQFD— TicketIQ (@Ticket_IQ) January 23, 2019