NEW YORK — Betty Jaynes, the first executive director of the Women’s Basketball Coaches Association, died Monday after a brief illness, the association announced. She was 68.
Ms. Jaynes, who also coached at Madison College from 1970-82, was inducted into the Women’s Basketball Hall of Fame in 2000 and was honored by the Naismith Memorial Basketball Hall of Fame with its John Bunn Lifetime Achievement Award in 2006.
She led the WBCA in its goal to unify coaches at all levels and helped women’s basketball develop. She became chief executive in 1996. The association grew from 212 members to more than 3,000 when she retired in November 2001.
‘‘Betty was like a mother to many of us; a good friend to all,’’ said Beth Bass, who succeeded Ms. Jaynes as chief executive in 2001. ‘‘Both personally and professionally, she was an adviser, mentor, confidante, and my closest friend. Women’s basketball and the WBCA were not just her livelihood; they were her entire life.’’