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Mayor honors family-run business

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Haverhill Mayor James J. Fiorentini recently presented a citation to the Jaffarian Automotive Group for reaching a milestone of 75 years as a family-run business. Founded in 1938 by Fred Jaffarian when he opened a gas station on River Street, the business expanded during its early years to sell tires, lawn mowers, and Hudson automobiles. By the 1950s, Jaffarian Service switched from Hudsons to Ramblers and added more service bays. Ultimately, the family business would sell Volvos and, in the 1960s, become one of New England’s first Toyota dealerships. When Jaffarian died in 1976, the business he founded continued to thrive under his son, Richard. Today, two of Richard’s sons, Mark and Gary, continue to operate the business. Mark runs the collision center and Gary is president and chief executive officer. Gary’s son, Gavin, manages the dealership’s Volvo service.

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