Business Plan

Well rested baby

Wendy Maeda/Globe Staff

Amy Lage spends many of her waking hours thinking about sleep. Not just for her, or her young family, but for all those weary-eyed, sleep-deprived parents out there. Lang is a pediatric sleep consultant and founder of Well Rested Baby ( For three years, she has been advising families — via phone, Skype, Facetime, text, and in person — about ways for children and parents to establish lifelong healthy and satisfying sleep patterns.

We talked with Lage, 36, who lives in Beverly with her husband, Jeff, daughters Stella, 4, and Harley, 22 months, and their two dogs.

Q: How did you get interested in sleep?

A: We thought our baby would sleep when she was tired. But, she didn’t. After eight sleepless months, we decided to reach out to a sleep consultant. Within days, the baby was sleeping 12 hours a night and taking long naps. This woman changed our life.

Q: How did you become a sleep consultant?


A: I spent 10 years in the retail world as a buyer. About three months after we worked with the sleep consultant, she started a school to train others and I was in the first class. I am now a certified [Family] Sleep Institute pediatric sleep consultant.

Q: What ages do you work with?

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A: The bulk is 4- to 9-month-olds who never learned soothing skills. And then ages 2 to 3, when there are behavioral or development leaps and their sleep can go astray.

Q: Best tip?

A: Early bedtime. When babies become overtired, it creates adrenalin and hormones are a huge stimulus. They have trouble going to sleep and staying asleep. If parents can’t do anything else, at least they should get the kids to sleep before they become overtired.

Q: Advice for daylight savings time?

A: It is getting them back to sleeping in synch with their biological clock. You can adjust them little by little, moving them in 15-minute increments each day for waking up and going to sleep.

Q: How has your business grown and what is the future?

A: I’ve worked with more than 300 families in three years. And there is never going to be any shortage of tired parents.


Wendy Killeen can be reached at